An organization stage is a status label that helps you categorize and track where each organization stands in your workflow. By assigning stages to your organizations, you gain the ability to:

• Quickly filter organizations based on their current status
• Group similar organizations together for better organization
• Track progress and movement through your pipeline
• Generate reports and insights based on stage distribution

Think of stages as customizable markers that reflect your unique business process—whether that's lead qualification, active engagement, partnership status, or any other meaningful categorization for your workflow.

You can include the organization stage in your data import or edit it anytime within the organization record but we highly recommend creating your company's stages before importing your organizations.

Creating New Stages and Editing Options To create new stages:

• Select Organizations from the left navigation
• Select the Stages tab
• Click any stage to edit the name or color or select + New Stage to create a new stage

Here is a sample set of stages that could be used for a high volume photography studio:

Setting a Stage (Video)